what can coaching do for you?
Or maybe let’s start with this: What if the way you think is the only thing standing between you and the life you want?
Imagine navigating life’s challenges with greater confidence, clarity and resilience. Coaching gives you the tools to reframe negative patterns and create meaningful change in any area of your life, helping you create a future you’re excited about.
Mindset coaching helps you see challenges from a new angle, break free from limiting thoughts and take actual, tangible steps towards a better future.
If you know you could benefit from a mindset shift in topics such as career, relationships, life transitions (moving, break-up/divorce, having kids etc.) or for general personal growth, then you’re in the right place.

“During our cooperation I got the confirmation of which direction I want to move to which led me to do a complete restart in my career. ”
– Maret Helenurm
coaching is for you if you recognise yourself from any of the statements below:
⛔️ You’re feeling stuck or facing uncertainty about a current job, relationship, or personal situation.
🤷♂️ You’re constantly second-guessing your decisions or feeling unsure about the right course of action.
🌱 You’re navigating a career change, relocation, or other significant life event, and wish there was some support to manage the transition smoothly.
🙄 You’re constantly making excuses or finding reasons not to move forward, even though you desire change.
🤦♀️ You’re holding onto limiting beliefs or negative thought patterns that prevent progress (e.g., “I’m not good enough” or “I’ll never succeed”).
💤 You’re having trouble staying motivated or following through with goals and commitments. You’re constantly procrastinating.
❌ You’re no longer experiencing growth or development, either professionally or personally.
😵💫 You often feel overwhelmed by your responsibilities or tasks.
👀 You feel like you keep repeating the same mistakes or getting stuck in the same situations. You have difficulty breaking old habits.
but you would much rather be:

Passionate
❤️🔥 Everyday life is fuelled by meaning and purpose
❤️🔥 You wake up every morning with excitement for what’s ahead
❤️🔥 Other people love to be around you because you radiate positive energy
❤️🔥 Motivation rarely quits on you because you have a clear vision of what you want in life

confident
🦚 You know what you want and are not afraid to go after it
🦚 You have a mindset that promotes growth in any area of your life
🦚 You fully believe in yourself and your abilities
🦚 You speak clearly and assertively, have no issues making eye contact, give and accept compliments

resilient
👏 You bounce back from any setbacks swiftly
👏 You learn from your own and others’ mistakes and turn them into your strengths
👏 You have a sense of stability and trust yourself even in challenging situations
👏 You stay focused on the present while having your future goals in mind instead of regretting the past

Free
🩵 You set and maintain your own boundaries
🩵 You are not burdened by unnecessary societal expectations, family pressures or external norms
🩵 You’re not afraid to take risks
🩵 You do not need validation from others to live your life aligned with your values
coaching vs therapy: what’s the difference?
When you’re looking for support to improve your life, it’s important to find the right approach for your needs. Both coaching and therapy offer incredible value but they focus on different aspects of personal growth and well-being.
Think of it this way: therapy helps you heal from past wounds, understand the patterns that have shaped your life and work towards emotional healing. Coaching, on the other hand, is about looking forward – identifying where you want to go and developing a clear, actionable plan to get there.
If therapy is about understanding the “why” behind your thoughts and feelings, coaching is about answering the “how” questions:
- How can I move past this limiting belief?
- How can I take action toward my goals?
- How can I shift my thinking to see new possibilities?
Coaching is a powerful partnership where we work together to unlock fresh perspectives, build practical strategies and keep you moving forward.
Both approaches are valuable but coaching is ideal when you’re ready to grow, change, and thrive.

Coaching: building a future
Focus: Forward-thinking, action-oriented personal development.
Goal: Helps you clarify what you want, break through limiting thoughts and create practical steps to achieve meaningful change.
Approach: Clear strategies and mindset shifts that lead to real progress.
Mindset: Progress over healing — building the future, not just understanding the past.
Example: “What’s next for me and how can I make it happen?”

therapy: healing the past
Focus: Explores and heals emotional wounds and past experiences.
Goal: Helps you process trauma, improve emotional well-being and understand the “why” behind your feelings.
Approach: Often involves deep exploration and diagnosis of mental health issues.
Mindset: More about healing than growth.
Example: “Why do I keep feeling this way, and how can I heal from it?”
Why mindset coaching?
Your mindset shapes how you see the world and how you show up in it. I know how powerful a mindset shift can be. Changing my own mindset has helped me so much to navigate some of life’s toughest moments and, surprisingly, also uncover dreams I didn’t even know I had.
That’s why I’m so passionate about helping others do the same – mindset coaching helps you shift your thought patterns and beliefs to enhance personal growth and performance and is beneficial in various areas of life, including career, relationships, and overall well-being.
It involves identifying your limiting beliefs, developing a positive outlook, and cultivating resilience. It’s not about changing who you are – it’s about helping you see your own strengths and possibilities more clearly, and using them to create a life you love.
By fostering a growth mindset, you’ll learn to embrace challenges, overcome obstacles, and achieve your goals more effectively.


how my coaching approach helps you
My coaching approach is designed to meet you exactly where you are – whether you’re feeling stuck, uncertain about your next steps, or ready to make meaningful changes but unsure how to start.
I don’t use complicated jargon or vague concepts; instead, I focus on practical, actionable strategies that fit into your everyday life.
After each session with me, you’ll walk away with clear, actionable steps to move forward in your life – joyfully, sustainably and in alignment with your goals.
Here’s what you can gain from working with me:
A PARTNER WHO BELIEVES IN YOU (UNTIL YOU BELIEVE IN YOURSELF
I genuinely care about your success and I’ll cheer you on while giving honest feedback when needed. You’ll have a coach who reminds you just how capable and resourceful you are and help you prove it to yourself.
CLARITY AND CONFIDENCE TO MOVE FORWARD
Together, we’ll break down what’s been holding you back and replace limiting beliefs with empowering perspectives. You’ll face challenges with greater clarity, knowing you have the tools to handle them confidently.
PRACTIVAL MINDSET SHIFTS YOU CAN APPLY DAILY
Small changes in thinking can lead to big life improvements. For example, instead of seeing setbacks as failures, we’ll reframe them as learning opportunities that build resilience. You’ll develop mental habits that help you to respond, not react.
ACHIEVING THE GOALS THAT MATTER MOST TO YOU
Whether it’s improving your career, enhancing relationships or building healthier habits, I help you set clear, achievable goals and provide the support to keep you accountable.
TAILORED TOOLS AND STRATEGIES
I’ll equip you with personalised tools that fit your situation, from practical frameworks for decision-making to mindset exercises that help you stay focused and positive.

From scattered thoughts to a complete restart: Maret’s experience

“In spring, I found myself in a situation where everything seemed to be just fine – I worked at a company that I liked and whose values matched my own. I had a role that I had been working really hard for.
And yet there was this cringy feeling inside me. My thoughts tend to fly in ten different directions at once and I was a bit stuck with them when I happened to find Merili.
Merili’s guiding questions and skillful reflections helped me better categorise and prioritise the thought noise in my head. During our cooperation I got the confirmation of which direction I want to move to which led me to do a complete restart in my career.
Merili’s utterly positive and warm nature is natural and genuine. Communicating with her is natural and pleasant. I recommend Merili as a coach when you feel like you’re facing a wall. And also when everything is fine but you just feel like bouncing some ideas around.”
Maret Helenurm, Estonia
Are You Ready To change your mindset (and your life)?
Let’s explore how coaching can help you create the mindset you need to thrive. Your next breakthrough starts here.